Email Series
Confirmation Emails
It all begins with a thank you and acknowledgement. Automatic confirmation emails go a long way. These emails ensure logistics are squared away, ease concerns by sharing helpful resources, and build trust through clear communication and accountability.
Below is an example of a confirmation email developed by me.
This confirmation email covers the: where, what, and when
-
NGP VAN, Online Actions, and Targeted Email
A simple and concise template
Contact information, resources and necessary information
Follow-up emails
A proper follow-up email goes a long way. Following up with the activists that showed up and shared their time allows me, the organizer, to show my gratitude. Showing gratitude is important enables me to build relationship.
Personalization is a must when it comes to building a relationship. I use a specific email template for my targeted audience.
Below is an example of a Welcome to the Team email. This email goes to a brand new phone banker. Below is an example of a Welcome to the Team email I developed.
Welcome Email: Acknowledging being new to the team shows attentiveness, mindfulness, and supportive environment.
The Correct Follow-up Email
Customized email is key to relationship building, consistent volunteers, and a tool for a proper ask. Below is a follow-up email that goes to a veteran and consistent volunteer.
Can you spot the difference between the two?
Seasoned Volunteer: This email goes to a volunteer that phone bank the second time and more.
That’s right!
The difference between these two follow-up emails is the placement of certain content, resources, and a recap an important explanation.
In the Welcome Email, it’s constructed in a way that recap information that might have forgotten when they were trained, resources that they have access to, and where they can sign up for the next phone banking event.
In the Standard Follow-up Email, most of the space is dedicated to asking to join for the next event.
No show
-
Description text goes here
another one